MANIFESTO

My first principle is that ”the strength of a brand is equal to its weakest point". It is with this in mind that most missions start with an audit or at least a scan of the companies, leading to a strategic plan. Once the plan is discussed and agreed, the operational phase starts. 

My second principle is that fashion is an industry that goes by offer, not by demand.  There is no copy and paste. Every mission is different because behind every project, there is a different person. And as far as I am concerned, does not really matter where the project goes, as long as it stays coherent with the personalities and visions behind. 

Understanding the creative directors or founders, their strengths and limits, setting up strategic choices that are in line with them and making sure that the translation of their projects reach the heart and minds of their audience, is what drive me.